BRAND REGISTRATION
For many businesses, a brand is not just a logo or a name – it is one of the company’s most important assets. The brand is a mirror of your hard-worked reputation; it is a representation of everything your customers are coming to you for.
But what if a competitor copies what you’ve been working on for so long?
Don’t panic, the solution exists! Just Register a Trademark – a legal tool that protects your brand. By registering, you will receive the following benefits:
- You own the brand and no one else! When you spend time and money building a company’s brand, legal protection should be a given.
- You will be unique! A trademark will help keep competitors from copying your brand and profiting from it. Often all you have to do is refer to your trademark registration, and the other side will back down.
- A registered company name is not enough! The company’s registered name in the commercial register only prevents the creation of another company with the same or similar name. However, a brand consists of other elements (logo, colours, slogan, etc.) besides the company’s name.
With a trademark, you are in a much better position in any disputes.
WHAT IS A TRADEMARK?
