GLOBAL BRAND REGISTRATION
Registration and management of intellectual property is considered a pre-requisite to launching a brand protection strategy. Effective brand protection measures generally involve implementing prevention processes, monitoring processes, and reaction processes. Internally, the anti-counterfeiting unit will report to top management, develop the brand protection processes, and collaborate closely with the relevant functions for each region and business unit. It will organize training and promote a culture of managing sensitive information carefully with external stakeholders. Internally and externally.
According to World Trade Organization, a trademark registered in Switzerland could be called “GLOBAL BRAND REGISTRATION”. It does not mean that the Brand Globally registered, but it will register automatically in Madrid System as well.
Your reputation is built on the expectations customers have for your products. Brand security means having confidence in your product to always deliver the quality and integrity your customers count on. When counterfeit product infiltrates your supply chain, or your genuine products are altered—your brand image can be at risk.
Whether you are looking to combat adulteration, or are seeking counterfeit protection, I.BRAND has brand protection solutions.
We have kept our Global Brand Registration process in Switzerland as simple as possible.
- Select the class from Nice Classification
- Order
- Payment